Love this post by my colleague, Lindsay Gabler (@lndsygblr), who was inspired to call out social media con artists and the self-proclaimed social gurus drinking their own hype-y Kool-Aid.
Don't be a social media ninja, be an effective social marketer.
With the rise of social media over the past decade, I have seen incredible advancements in building communities. I have also witnessed (as many have) an astonishing trend of social media con artists. I don’t even know if I can call them con artists because the reality is, they believe their own hype as well.