Over the last couple of years the popularity of video has increased not just for B2C audiences but also B2B and professional services audiences. This look ahead to digital trends in 2015 predicts that the popularity of video will continue to rise and as it does the production and presentation of it will improve.
Video is certainly something we are putting a lot of energy into at Byfield this year. Keep an eye out for the videos of the launch event of our latest piece of thought leadership looking at law firm mergers which should be online early February.
As the space gets more sophisticated, we’re going to see much more specialisation: these burgeoning new media stars may have their channel management on YouTube, then they might have traditional talent management, maybe also a Hollywood agent or a literary agent, then they might work on licensing and branding deals with a totally different team.