Contributors

Connor Kinnear

Chief Marketing and Business Development Officer

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

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home.passle.net

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Connor Kinnear's Marketing Mix Up Archive

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Browne Jacobson - A Law Firm Engaged in ABM

Connor Kinnear

November 9, 2017

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Reposted from Passle Insights

Connor Kinnear

The Quote below comes from Richard Morley. The reason I mention it is because I am at the "Account Based Everything" B2B event today in London. There are plenty of tech, digital and software companies here so really refreshing to see the quote on ABM coming from the Head of Marketing at a law firm.

I have been working with some of the biggest Professional Services firms in the world over the last 2 or 3 years and much of this has been focussed on ABM and how to do this effectively but the importance has taken a while to resonate.

Browne Jacobson is clearly ahead of the curve in their thinking and the idea around ABM being about "Creative Thinking" I think is extremely important. Working out really customised approach that works for your firm.