Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds.

We talk a lot with our clients about the "Hero, Hub, Hygiene" Content pyramid.  You can read more about it in this post by my colleague Tom Elgar.  We built Passle to solve the problem that nearly every organisation has i.e. to get the expertise (Hub Content) out of the heads of the busy experts and then out in front of those key people you want to influence.

But this week, it's the turn of Passle to do some "Hero" content.  Hero content is at the top of the content pyramid:  It's the big piece of research, the white paper, the quarterly magazine or the big event.  It's great for brand building, it's excellent for nurturing key business relationships and with events, it's an opportunity to get your clients and potential future clients in a room together and hopefully talking about how great your firm is!  But it takes a lot of work and effort to do it well and can cost quite a chunk of the annual marketing budget.

Typically, most firms are pretty good at Hero content because they have a team of people who make it happen or they hire an agency to do it for them and a large percentage of marketing budget goes towards it.

This week, on Thursday 28th June, the team here at Passle are putting on our first large "Hero" event - "Rainmaker 2018."  The effort has been well worth it with over 240 people signed up for what we hope will be the first of many annual Rainmaker events!

We have a superb lineup and will hopefully see lots of you there:

  • Andrea Clatworthy, Head of Account Based Marketing, Fujitsu
  • Jo-Ann Robertson, Partner & CEO, Ketchum;
  • Kenny Logan, Owner of Logan Sports Marketing & former international rugby player
  • Nigel Walsh, Partner, Deloitte
  • Leor Franks, Marketing Director, FTI Consulting
  • Stephen Ruff, Business Development & Alliance Manager, Everis UK
  • Emma Dutton MBE, Co-Founder & Managing Director, Applied Influence Group, & former Specialist Military Intelligence British Forces


Tickets are £550 but if you are interested in coming, please drop me an email on connor@passle.net and I can send a code so that you can register for free