Contributors

Connor Kinnear

Chief Marketing and Business Development Officer

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

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home.passle.net

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Connor Kinnear's Marketing Mix Up Archive

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Isis Mobile Wallet Rebrands To Distance Itself From Militant Group ISIS

Gareth Jones

July 8, 2014

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Reposted from News by FinTech Collective

Gareth Jones

mobile wallet

Do a Google search for ISIS and the Militant Group appears above the US based Mobile Wallet of the same name. Now that is an SEO pain..

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Isis, the mobile wallet platform backed by AT&T, T-Mobile and Verizon here in the U.S., has decided to rebrand after its name became synonymous with “ISIS,” an Islamic militant group linked to sectarian violence against civilians and government forces in Iraq and Syria, the company is announcing today.

http://techcrunch.com/2014/07/07/isis-mobile-wallet-rebrands-to-distance-itself-from-militant-group-isis/