B2B Sales #toptips 2 - Explain the Value not the Functionality
When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works....
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Connor Kinnear's Marketing Mix Up Archive
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THE Most Important Thing for a B2B Content Marketing Strategy
A pretty good top 10 list for a successful content marketing strategy from Mashable. But I think they have missed one key thing -...
What's Your Strategy for Creating Company Videos?
When it comes to content marketing I meet lots of B2B marketeers who announce "we have a strategy to create company videos". After...
Do B2B Marketeers Even Know what Marketing Automation is?
An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...
Gamification is the Key to Finally Getting your Team Blogging Regularly
Most serious businesses in the world have a blog or at least try and blog. They understand the benefits of doing that and know they
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