Connor Kinnear's Marketing Mix Up

A Marketeer's View of the Marketing World

Contributors

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

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Statistics

Posts: 95
Reposts: 0

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Where there are People - There Will be Sponsors

I did my dissertation back in 1999 on the future of advertising and promotions in the tobacco industry. During that time I read a lot...

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unknownx500

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Get a Ball Pit to Save your Book Shop

Bookshops like many high street shops have been suffering a drop in demand with people buying online. Bookshops have been...

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unknownx500

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It's Always the Simple Ideas!

Yo - The new zero-character communications tool that lets you say nothing but "Yo". And it's got $1 million in funding as well. I just...

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unknownx500

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Eyes on the Road

If the predictions for Cannes are anything to go by, the kind of advertising that is really striking a chord with...

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Lego female role models!

I'll be very interested to see what the reception to this is!

Women in science are taking one tiny, plastic step forward after Lego announced on Tuesday it will launch a series of female scientists...…

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unknownx500

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Advice for Nestlé: Fix the Tin for a Start

This is the latest ad for Nestlé's baby formula SMA. It's still pretty hard for Nestlé to do much right around the baby formula...

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Esso is Being Left Behind by BP

In an Oligopoly Market the small number of players have to compete on everything but price. Back in the eighties and early nineties...

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unknownx500

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