What your Business can Learn from Rugby's "Costliest Mistake"?
I was reading this brilliant article today on rugby and it's "costliest mistake" in it's history. To sum it up it was not embracing...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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B2B Sales #toptips 2 - Explain the Value not the Functionality
When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works....
Gamification is the Key to Finally Getting your Team Blogging Regularly
Most serious businesses in the world have a blog or at least try and blog. They understand the benefits of doing that and know they
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