Apple and Ireland - Everyone Has a Brand to Protect and Grow
In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Learn to own your niche
It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you...
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Just Another Rugby Ball Logo
A load of people got fed up with the ERC, the body that ran the Heineken Cup - which was the European professional club rugby...
Esso is Being Left Behind by BP
In an Oligopoly Market the small number of players have to compete on everything but price. Back in the eighties and early nineties...
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