Authentic Communications - How do I do that?
Working with businesses from all industries every day, I know that nearly everyone has a blog on their website. More often than not this...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
About
I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Is Feedback the Key to a Successful Content Strategy?
In the article below Michal Wronski talks about the need for a new framework to measure social media and bring a level of consistency and...
Hero, Hub & Hygiene - a content strategy for Professional Services firms
This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain...
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