Why are professional services websites so hard to get right?
In a past life, I worked as a digital marketing consultant. It was my job to get to know a business and pull out what made them unique...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Connor Kinnear's Marketing Mix Up Archive
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What your Business can Learn from Rugby's "Costliest Mistake"?
I was reading this brilliant article today on rugby and it's "costliest mistake" in it's history. To sum it up it was not embracing...
Passle Podcast Episode 5 - "Five" minutes on Sales & Marketing alignment
In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam. We look at sales and marketing...
Getting Lawyers to "do" Business Development
I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...
Authentic Communications - How do I do that?
Working with businesses from all industries every day, I know that nearly everyone has a blog on their website. More often than not this...
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