Getting Lawyers to "do" Business Development
I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
About
I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Authentic Communications - How do I do that?
Working with businesses from all industries every day, I know that nearly everyone has a blog on their website. More often than not this...
THE Most Important Thing for a B2B Content Marketing Strategy
A pretty good top 10 list for a successful content marketing strategy from Mashable. But I think they have missed one key thing -...
Do B2B Marketeers Even Know what Marketing Automation is?
An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...
Apple and Ireland - Everyone Has a Brand to Protect and Grow
In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
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