Eversheds are Getting it Right
Gareth Pezzack the CMO of Eversheds, one of the largest law firms in the UK (and internationally) talks about the importance of their...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Try Gamification as Part of Your Marketing Strategy
Gamification is becoming more and more used in the business world. I do not think it 's a very good word but the concept is. It's...
Weibo, Twitter and the 140 characters
Though Weibo is often compared to Twitter - since they are both limited to 140 characters - one key aspect tends to get overlooked...
How can you do Justice to the Knowledge within your Organisation?
Infographics look great and videos make content easy to consume but if you are a professional services firm, (for this post,...
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