Why are professional services websites so hard to get right?
In a past life, I worked as a digital marketing consultant. It was my job to get to know a business and pull out what made them unique...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Law Firms and Technology are Coming Together
When we launched our startup a few years ago one of the first markets we targeted was the legal industry. The targeting of law...
B2B Sales #toptips 2 - Explain the Value not the Functionality
When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works....
The Secret to Finally get Accountants, Lawyers and Consultants Engaged with Social Media!
Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social media”.
The Number One Way to Differentiate Your B2B Business form Your Competitors
In just about every sector, B2B businesses try and spout the same old cliches about how they are different from their clients:
- We are...
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