Connor Kinnear's Marketing Mix Up - A Marketeer's View of the Marketing World

A Marketeer's View of the Marketing World

Contributors

Connor Kinnear

Chief Marketing and Business Development Officer

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

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home.passle.net

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Connor Kinnear's Marketing Mix Up Archive

Connor Kinnear

November 20, 2017

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The Essential Parts of a Successful Marketing Strategy: The 4Rs by Leor Franks of FTI Consulting

I have a Google alert for the term "account-based marketing" and was recently sent across this interview with Leor Franks, Managing...