How Beacons Are Changing the Shopping Experience
A great HBS Blog on Beacons.. imagine walking by or into a store and receiving a text message triggered by a beacon at the store...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Negative brand association
One of the great features of the card personalisation business we used to run was that banks were able to place their brand alongside...
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