Hero, Hub & Hygiene - a content strategy for Professional Services firms
This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
About
I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Learn to own your niche
It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you...
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Is TV Advertising a Thing of the Past?
The "Surfer" ad is often dubbed as the greatest TV ad of all time and I would probably agree. I worked at Diageo shortly after...
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