Have you got your Marketing KPIs Right?
I was having a read of this article below by Rameshwar Thakur - a nice summary of the potential KPIs you can have for a digital marketing...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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How do you Drive New Business using your Blogs, Insights, and Commentary?
There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...
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