First rule of PR - avoid jargon
The Times 'The Brief' this morning picks on a press release from Cambridge law firm Taylor Vinters. It has put its money where its...
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Social Media is Great - If the People You Want to Talk to are There!
Everyone talks about how great social media is to broadcast your voice to the world! In the old days you needed to own a newspaper...
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