We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

Working with businesses from all industries every day, I know that nearly everyone has a blog on their website. More often than not this...

I've read a number of articles recently about the opportunities of using Snapchat at B2B organisations and at an event I presented at a...

Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social...

A pretty good top 10 list for a successful content marketing strategy from Mashable.  But I think they have missed one key thing -...

When it comes to content marketing I meet lots of B2B marketeers who announce "we have a strategy to create company videos".  After the...

An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...

In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...

In just about every sector, B2B businesses try and spout the same old cliches about how they are different from their clients: We are...

It was my eldest kid's 7th birthday party at the weekend which I had agreed could end in a mass water fight, adult versus the kids! We...

Most serious businesses in the world have a blog or at least try and blog.  They understand the benefits of doing that and know they...

I was very fortunate to be joined on a webinar by the very knowledgeable Emily Miller from LinkedIn Tutors. She specialises in helping...

I had the in-laws visiting last weekend from Dublin and I was asking them about how they are getting on with their Bridge (the card game)...

This Business insider pulls together a really good list of 19 things to do on LinkedIn to help grow your business.  However, I think that...

LinkedIn has released its new editorial calendar. I've written about this feature before, suggesting that looking at it brings two...