It's No Longer About Vanity Metrics - What does "it" Actually Mean for your Business?
Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS".
This is a...
A Marketeer's View of the Marketing World
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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The Essential Parts of a Successful Marketing Strategy: The 4Rs by Leor Franks of FTI Consulting
I have a Google alert for the term "account-based marketing" and was recently sent across this interview with Leor Franks, Managing...
Michael Avis (Oracle) + Tom Elgar (Passle) are Very Closely Aligned
Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...
Browne Jacobson - A Law Firm Engaged in ABM
The Quote below comes from Richard Morley. The reason I mention it is because I am at the "Account Based Everything" B2B event...
One-to-One Marketing - The Future of B2B
The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning. One of the first slides of the day...
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