Where there are People - There Will be Sponsors
I did my dissertation back in 1999 on the future of advertising and promotions in the tobacco industry. During that time I read a lot...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
About
I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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Google Glass in the UK
A month ago I put together an article on Google Glass and it coming to the UK, I mentioned the retail price would be £892 - but it...
Get a Ball Pit to Save your Book Shop
Bookshops like many high street shops have been suffering a drop in demand with people buying online. Bookshops have been...
It's Always the Simple Ideas!
Yo - The new zero-character communications tool that lets you say nothing but "Yo". And it's got $1 million in funding as well. I just...
Eyes on the Road
If the predictions for Cannes are anything to go by, the kind of advertising that is really striking a chord with...
Advice for Nestlé: Fix the Tin for a Start
This is the latest ad for Nestlé's baby formula SMA. It's still pretty hard for Nestlé to do much right around the baby formula...
Esso is Being Left Behind by BP
In an Oligopoly Market the small number of players have to compete on everything but price. Back in the eighties and early nineties...
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