I did my dissertation back in 1999 on the future of advertising and promotions in the tobacco industry. During that time I read a lot of...

A month ago I put together an article on Google Glass and it coming to the UK, I mentioned the retail price would be £892 - but it looks...

Bookshops like many high street shops have been suffering a drop in demand with people buying online. Bookshops have been particularly...

Yo - The new zero-character communications tool that lets you say nothing but "Yo". And it's got $1 million in funding as well. I just...

If the predictions for Cannes are anything to go by, the kind of advertising that is really striking a chord with professionals and...

This is the latest ad for Nestlé's baby formula SMA. It's still pretty hard for Nestlé to do much right around the baby formula market...

In an Oligopoly Market the small number of players have to compete on everything but price. Back in the eighties and early nineties Esso...