Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS". This is a...

I have a Google alert for the term "account-based marketing" and was recently sent across this interview with Leor Franks, Managing...

Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...

The Quote below comes from Richard Morley.  The reason I mention it is because I am at the "Account Based Everything" B2B event today in...

The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning.  One of the first slides of the day was the...

I was speaking last week at the London Law Expo and the title of my talk was "Driving Business growth with Expert-to-Expert Marketing". ...

I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...

When we launched our startup a few years ago one of the first markets we targeted was the legal industry.  The targeting of law firms...

I was having a read of this article below by Rameshwar Thakur - a nice summary of the potential KPIs you can have for a digital marketing...

There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...

I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...

I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...

When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works.  People...