12/10/2015 11:30:21 AM How to write a B2B content marketing strategy that drives growth By Anonymous Join our CMO Connor Kinnear on 16th December for a bitesize webinar on delivering and planning a brilliant content marketing strategy. ...
12/7/2015 9:54:33 PM Social Media is Great - If the People You Want to Talk to are There! By Connor Kinnear Everyone talks about how great social media is to broadcast your voice to the world! In the old days you needed to own a newspaper or...
11/23/2015 12:00:07 PM How to Differentiate Yourself on LinkedIn By Connor Kinnear Most professionals are now on LinkedIn - but the majority simply have it as somewhere to hold a watered down version of their CV. So...
11/9/2015 10:16:44 AM Is Feedback the Key to a Successful Content Strategy? By Connor Kinnear In the article below Michal Wronski talks about the need for a new framework to measure social media and bring a level of consistency and...
10/19/2015 5:47:27 PM Targeting the "Right People" With Your Content By Connor Kinnear Most B2B businesses are trying to create some sort of content to demonstrate their expertise in the niche that they work in. But what do...
10/5/2015 8:38:58 AM The Email Newsletter - B2B Marketing's Best Friend By Connor Kinnear Graham Winfrey from Inc talks about the power of the email newsletter and I could not agree more. The first thing most professionals do...
9/23/2015 4:11:15 PM Klout scores now include YouTube By Anonymous Klout has added YouTube to its algorithm - views, likes and other interactions on your channel can now boost your overall score. Not...
9/21/2015 3:04:09 PM It's Time to Build Both Brands By Connor Kinnear 77% of people search you on Google and 84.3% of people check "business websites" (i.e. LinkedIn) before making a B2B purchase . This...
7/15/2015 10:28:29 AM Twitter moving beyond 140? By Adam Elgar Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...
6/30/2015 12:08:49 PM Hero, Hub & Hygiene - a content strategy for Professional Services firms By Tom Elgar This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...
6/15/2015 2:57:04 PM Learn to own your niche By Anonymous It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you stand out...
6/3/2015 12:00:00 AM Is TV Advertising a Thing of the Past? By Connor Kinnear The "Surfer" ad is often dubbed as the greatest TV ad of all time and I would probably agree. I worked at Diageo shortly after this ad...
5/1/2015 12:11:19 PM All You Have to do is Blog Once per Week ...! By Connor Kinnear John McDougall puts together a great list on why lawyers should be blogging and I fully agree with the advantages he states. By...
4/1/2015 12:00:00 AM Share Your Expertise to Full Effect on LinkedIn By Connor Kinnear At Passle we currently meet and work with lots of law firms, accountancies and management consultancies. All of them want to be able to...