In a past life, I worked as a digital marketing consultant. It was my job to get to know a business and pull out what made them unique...

When we launched our startup a few years ago one of the first markets we targeted was the legal industry.  The targeting of law firms...

When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works.  People...

Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social...

In just about every sector, B2B businesses try and spout the same old cliches about how they are different from their clients: We are...

Infographics look great and videos make content easy to consume but if you are a professional services firm, (for this post, let’s...