Why are professional services websites so hard to get right?
In a past life, I worked as a digital marketing consultant. It was my job to get to know a business and pull out what made them unique...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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What is the Hardest Thing at a Law Firm?
It was a hugely entertaining and final session of the first day at the Marketing Partner Forum in Miami with the session: Match...
Learnings from Miami and How Law Firms can Retain their Clients
Sometimes launching a tech start up can be a stressful and gruelling challenge. Worrying about everything from building a best in...
What your Business can Learn from Rugby's "Costliest Mistake"?
I was reading this brilliant article today on rugby and it's "costliest mistake" in it's history. To sum it up it was not embracing...
Your potential customers are confused and want your help so that they can buy from you!
In the world of business to business (B2B) sales, this article in Forbes explains that buyers are really confused about what to buy and...
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