Passle Podcast EP20 - Barney O'Kelly on the role of content in professional services marketing.
Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...
A Marketeer's View of the Marketing World
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Chief Marketing and Business Development Officer
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I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.
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In Professionals Services - Your People are Your Brand - A Lesson from Kearney
I was reading this article today on the rebrand of the Global Management Consulting firm - from A.T. Kearney to Kearney. One quote...
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