One of the great features of the card personalisation business we used to run was that banks were able to place their brand alongside an image of something a consumer loved (usually kids and pets).

This positive brand association can be very powerful but it seems the opposite is true too.

Greenpeace suggest that Shell are damaging the Arctic and Lego shouldn't work with them.Lego are trying to distance themselves from the debacle by saying Greenpeace should talk to Shell and not involve them.

One thing is for sure though, the Lego brand does not benefit from this (brilliant) video.

The quote below is from a good article in The Guardian