Contributors

Connor Kinnear

Chief Marketing and Business Development Officer

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

Contact

home.passle.net

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Connor Kinnear's Marketing Mix Up Archive

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How to write a B2B content marketing strategy that drives growth

Anonymous

December 10, 2015

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Reposted from Passle Insights

Anonymous

Join our CMO Connor Kinnear on 16th December for a bitesize webinar on delivering and planning a brilliant content marketing strategy.

Connor Kinnear is a marketer with 15 years of experience with a strong focus on digital marketing and building an online presence. He has worked at organisations of all sizes, from blue chip companies to tech startups.

This practical workshop will offer participants a chance to share insights, examine best practice and explore how content marketing can help a firm achieve its business objectives. You will also discover the results of Passle’s content marketing reports into the top professional services.

It'll be the most useful half hour of your life, and it's free!

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It’s harder than ever for firms to differentiate themselves from their competitors. Content marketing, when done well, allows you to strengthen your brand’s voice through thought leadership.

https://attendee.gotowebinar.com/register/7821060775134083073