The Times 'The Brief' this morning picks on a press release from Cambridge law firm Taylor Vinters.  It has put its money where its mouth is and invested in a legal tech start-up, Pekama.  No bad thing.

However, its press release is, aparently, littered with jargon. When did you last use the word 'betterment' in a press release, or ever.

Jargon can show we belong to the 'club' and is fine when speaking to members of that club.  But that is where it should stop.  Never in a press release, and never in client comms

Always keep it simple.