I've read a number of articles recently about the opportunities of using Snapchat at B2B organisations and at an event I presented at a few months ago someone asked during the Q &A how much work they should do with Snapchat.

My answer was that you need to do the basics right first.  And the basics for a B2B company means LinkedIn.  Start doing some social selling through LinkedIn and have it firing on all cylinders.  Then you can have a crack at Snapchat!