Contributors

Connor Kinnear

Chief Marketing and Business Development Officer

About

I am constantly coming up with marketing thoughts, ideas and views on the many marketing activities I see around me every day - Passle let's me capture scrambled thoughts as I have them, put them down on "paper" and share them with anyone who is interested to have a read. Among all the posts I really hope you can find a at least one nugget of information or an idea that might help you. P.S. I might also do the odd post on something non-marketing related and possibly slightly random.

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home.passle.net

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Connor Kinnear's Marketing Mix Up Archive

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Get LinkedIn Right First - Then You can Worry about Snapchat

Connor Kinnear

September 9, 2016

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Reposted from Passle Insights

Connor Kinnear

I've read a number of articles recently about the opportunities of using Snapchat at B2B organisations and at an event I presented at a few months ago someone asked during the Q &A how much work they should do with Snapchat.

My answer was that you need to do the basics right first. And the basics for a B2B company means LinkedIn. Start doing some social selling through LinkedIn and have it firing on all cylinders. Then you can have a crack at Snapchat!

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When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly popular with tweens and teens, something else was happening, too. It was transforming from a quiet dark horse into a serious contender in social media.

http://www.business2community.com/brandviews/act-on/snapchat-might-next-b2b-marketing-tool-01651421#Q40JAKgDY2gUQH1H.97